This is a personal project created at home with a very simple set up, using only natural light and a reflector, focusing primarily on the play and the creation that results from it. I detach myself from all the ‘rules’ and technical skills I have as a professional photographer to tune in with my imagination and the magic it can bring out of everyday objects.
These series are not really about food, even though I photograph fruits and vegetables. I see a character in every object. When I combine them in a composition it creates a playful and somewhat theatrical dynamics.
The process of discovering these dynamics is painstaking yet meditative. It requires staying present and seeing what’s in front of me and what that suggests. I have a background in fine arts and the way the images emerge in my hands is very similar to sculpting. Every composition is born while shooting, I never imagine prior what it’s going to be. Only at the end do I see the story it tells and the emotions it evokes, reflecting the core feelings inside, the desires and dreams expressed unconsciously through a simple visual image.
From the top:
It's a boy!
Sweet sour spicy love
Can I lean on you?
Familiy of different tastes
The missing foundation
Art direction and photography for Barbara Hirsh leather collection.
Clothes that are timeless like the bond of true friendship.
Art direction and photography for Hopes&Fears interview with music band YACHT. The idea here was to look slightly behind their public appearance, showing the collaboration of the members from another angle, perhaps rare for the viewer, that is more natural and intimate yet a little playful, highlighting the connection. View the interview here
Photography and art direction for fashion jewelry line. View the look book here.
For Rasa Vilcinskaite Jewelry line.
Between earth and space.
The Book Without Notes is created to explore color through light giving a visual content to a notebook that was lying on the shelve for a long time without a single note in it, initially purchased to record thoughts. I wanted it to be just full of color rather than words.
The Transformation project was shot during my recent travel back home to Armenia after a long time abroad. The intense and confusing feelings took over my expectations and hope to find a piece of mind when i finally ‘touch’ my land.
We pulled over the car somewhere on the roads of Ashtarak where i saw this beautiful, empty landscape. This colorful rock cut through, a deserted red landscape where every single stone seemed so familiar. The perfect place of isolation and thought.
The idea wasn’t clear to me yet, i didn’t know what exactly this is going to be until i took the camera in my hands. Pictures just revealed in front of me. The land spoke to me, the model was perfectly resonating with the energy in the air without much direction.
It took me some time to realize how this images translate the ongoing Process within me, the Process of inner battle, symbolic Death and Transformation that words can only support to describe.
Ricardo Bofill took an abandoned cement factory in Barcelona and made it his home and work place for his family owned architecture business called Ricardo Bofill Taller de Arquitectura. I had a privilege to visit and capture the uniqueness of this place that strongly attracted me.